The Signal
Two very different rooms are saying the same thing. Heuritech's demand data flags black "dad" sneakers as a strong lifestyle-sneaker trend, and on the retail side, WWD reports the momentum is real enough that Steven Smith — the self-styled "Godfather of Dad Shoes" — just debuted a new Hey Dude silhouette. When a quantitative forecaster and the trade press independently land on the same shoe, that's not hype; that's a trend with a floor under it.
Where It's Headed
This is the "on the rise" sweet spot: corroborated across lead-time layers but not yet exhausted. Dad sneakers have already survived the irony phase — the chunky, deliberately unsexy silhouette now reads as quietly confident rather than a punchline. Expect the black colourway to do the heavy lifting through autumn as the easy counterweight to all the ballet flats and loafers at the dressier end.
The Verdict
Worth it — but buy the version that earns its keep. The black dad sneaker is the rare "trend" piece that doubles as a workhorse: it disappears under wide-leg denim, grounds a midi skirt, and outlasts the season. Skip the neon collabs; the all-black pair is the one with staying power.
Takeaway: Ugly is over. Useful is the new flex.
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