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RisingStrong momentum. The window is open.95% signal confidence

UGG

Updated 2026-0920 signals · Demand Index, Press
12%
UGG searches are up 12% year on year in 2024
Lyst Newsroom — 2025-01-29
358%
UGG searches are up 358% over the last three months (Q4 2024)
Lyst Newsroom — 2025-01-29
358%
UGG broke back into the Lyst Index Hottest Brands list at tent…
Lyst Newsroom — 2025-01-29
12%
UGG searches up 12% year on year in 2024
Lyst Newsroom — 2025-01-29
5%
Ugg quarterly sales increased by around 5% year over year to $…
Glossy — 2026-09-22
10
Ugg debuted on the Lyst Index for Q4 2024, appearing in 10th p…
British Vogue (London) — 2026-08-27
“UGG breaks back into the Lyst Hottest Brands list, entering tenth position in Q4 2024”
Lyst Newsroom — 2025-01-29
“Labels including Chopova Lowena, Eckhaus Latta, Wales Bonner, Ashley Williams, Telfar and Palace have all partnered with…”
British Vogue (London) — 2026-08-27
“Ugg is launching a global 'Born to Feel' brand platform spanning marketing, stores, and international divisions to unify…”
Glossy — 2026-09-22
“Chopova Lowena, Eckhaus Latta, Wales Bonner, Ashley Williams, Telfar and Palace have all partnered with Ugg, helping to …”
British Vogue (London) — 2026-08-27
“Ugg and Birkenstock sales at Dick's Sporting Goods are described as 'really on fire' and trading 'significantly up', wit…”
WWD Fashion News — 2026-08-25
“Ugg and Birkenstock sales at Dick's are described as 'really on fire' and trading 'significantly up,' with Dick's gainin…”
WWD Fashion News — 2026-08-25
“Ugg collaborated with CFDA Award-winning designer Willy Chavarria on Biker Boots, celebrated at a NYFW Spring 2027 party…”
Vogue — 2026-09-10
“Ugg is expanding internationally with more consumer awareness efforts, targeting Paris, Athens, London, Berlin, Milan, T…”
Glossy — 2026-09-22

Growth Signals (percent change)

Numeric signals extracted from tracked sources for this entity, grouped by unit of measure. Each bar links to its source.

Measured signals (count)

Numeric signals extracted from tracked sources for this entity, grouped by unit of measure. Each bar links to its source.

Computed live from 20 extracted signals across demand indices, fashion press. Lifecycle stage is derived from corroboration (2 distinct source classes) and momentum (score 0.54). Signals self-update every content crawl — nothing on this page is hand-placed.