The defining aesthetic of 2022–2025 is fragmenting in 2026 — search volume remains massive but cultural momentum has peaked.
Cumulative growth over the two-year period.
Year-over-year. Cottagecore decline signals broader quiet aesthetic fatigue.
Average price increase across luxury category.
Google Trends normalized search interest growth for "quiet luxury" 2022–2024.
Year-over-year search and social media signal decline for quiet aesthetic adjacent categories.
Google Trends data from published reports. McKinsey & BoF State of Fashion 2026 consumer behavior data (November 2025). Heuritech social media signal analysis. Source Fashion consumer values analysis (May 2026).