MATRIX
PeakMaximum saturation. Strong now, watch for plateau.80% signal confidence

Old Money

A macro aesthetic with extraordinary staying power — now evolving beyond its 2023 peak into a permanent consumer value orientation.

Updated 2026-06
4%
Jewellery outperforming all fashion categories
McKinsey & BoF State of Fashion 20262025-11

Diamond jewellery projected to grow 4–5% annually through 2028.

10x
Kitten heel searches
Google2026-04

All-time high in 2026.

10x
Chunky necklace searches
Google2026-04

All-time high in 2026.

Investment Accessory Search Highs — 2026

Google search interest for investment/heritage accessory categories. All-time or multi-year highs signal sustained Old Money aesthetic adoption.

Google Trends data. McKinsey & BoF State of Fashion 2026 consumer behavior analysis. WGSN macro trend reporting.