Key Statistics

300

Old Navy Sport launches over 300 SKUs of activewear newness in…

WWD Fashion News — 2026-09-15

Activewear category annual sales growth now averages 4-6%, dow…

Glossy — 2026-07-21

Live Signals

“Activewear has been outperforming the overall Old Navy business, with momentum and growth accelerating since the COVID-1…”

WWD Fashion News — 2026-09-15

“Activewear category annual sales growth has slowed from double digits to an average of 4-6% since the Covid boom years”

Glossy — 2026-07-21

“Macy's highlights sporty prep, statement sneakers, denim, and activewear as key trends for the 2026 back-to-school perio…”

Vogue Business — 2026-08-25

“Activewear is rising as a versatile category worn for both exercise and leisure, blurring lines between gym and everyday…”

British Vogue (London) — 2026-09-18

“Macy's highlights sporty prep, statement sneakers, denim, and activewear as key trends for back-to-school 2026”

Vogue Business — 2026-08-25

“Boom in activewear brands driven by piqued interest in wellness, running, and health optimisation”

British Vogue (London) — 2026-09-18

“Active wear identified alongside denim, sweaters, and knits as key categories to drive Old Navy's fall business”

WWD Fashion News — 2026-08-28

“India's fitness boom is driving growth in the sportswear market, with global activewear brands expanding to capitalise o…”

Business of Fashion — Free Articles — 2026-09-22

Methodology

Computed live from 10 extracted signals across demand indices, fashion press. Lifecycle stage is derived from corroboration (2 distinct source classes) and momentum (score 0.52). Signals self-update every content crawl — nothing on this page is hand-placed.